And based on this data, there are more male users (51.8%) than female users (48.2%). Instagram limits its gender-based reporting to male and female. As such, the platform is ideal if your target audience consists of young adults and Millennials. People within these age groups make up over 60% of Instagram’s user base. The platform sees the highest usage among people aged between 18 and 34. Instagram is most popular among younger audiences Let’s look at these Instagram demographic statistics to get a better idea: 7. Looking at social media demographics helps you gauge which platforms your target audience is using. Instagram audience and demographics statistics American adults spend about 30.1 minutes a day using the platform. At the same time, people are still spending a significant amount of time on Instagram. Over the past couple of years, video-based platforms like YouTube and TikTok have become a huge hit among social media users. U.S adults spend 30 minutes per day on the platform With the right strategies to get more Instagram followers, these users could turn into loyal fans of your brand. It means there are billions of people you could potentially reach. While not at the Facebook level, this is still huge for brands. Latest reports show that Instagram has 2 billion monthly active users. There are 2 billion monthly active users on Instagram How popular is Instagram in terms of usage? Let’s take a look at these Instagram usage statistics to find out: 5. Reviewing your brand’s customer service strategy on the platform could help you get ahead of the race and enhance the user experience. This makes it the second most popular platform for customer service after Facebook. consumers use Instagram for customer service. The 2022 Sprout Social Index reports that 35% of U.S. It’s the second most preferred platform for customer serviceĪs more and more people turn to social media for customer support, Instagram is a popular channel choice. This makes it the top activity on the platform, indicating the desire for users to be creative and express themselves. Posting/sharing photos and videos is the top activityĪccording to DataReportal, 69.7% of users use Instagram to post or share photos and videos. But it’s still ahead of Facebook, Twitter and TikTok. This makes it one of the lesser trusted social media platforms. When it comes to Instagram, only 25% of American users feel that the platform protects their data and privacy. Only 25% of American users feel that Instagram protects their data and privacyĪ study by Insider Intelligence found that trust in social media platforms dropped significantly in 2022. That means having a solid cross-platform marketing strategy is crucial for your brand to succeed. A large number of users use it alongside other social media platforms such as Facebook (82.9%), YouTube (75.5%) and TikTok (52.2%). Almost every Instagram user uses it alongside other platformsĪccording to data from We Are Social, only 0.1% of Instagram users are unique to the platform. These Instagram user statistics can give you a better look: 1. Understanding how people perceive and use the platform will help you devise best practices for Instagram to connect with them. This is a slight increase from 2021 when the platform’s ad revenue amounted to $42.1 billion.
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